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On Smood, promotions are a powerful lever to attract new customers, boost your sales, and build loyalty with your existing clientele. The key is to use them correctly!Here are 4 steps to create an impactful promotional offer on Smood.<h3>1. Choose the right type of promotion</h3> On Smood, you have access to several promotion formats:<ul><li>Percentage discount (e.g. -20%): Ideal to quickly generate traffic, especially during peak moments (weekends, sports events, holidays).</li><li>Buy 1, Get 1 Free (BOGO): One of the most powerful promotions, as it creates immediate attractiveness. It works particularly well with best-selling products (pizza, burgers, sushi) because it gives customers the impression of getting extra value.</li></ul><h3>2. Define a time frame</h3> A promotion must be limited in time to keep its sense of urgency and encourage customers to order quickly.<ul><li>Short duration (2–3 days): Great for creating a quick boost (e.g. launching a new dish).</li><li>Medium duration (1 week): Suitable for a specific occasion (Valentine’s Day, national holiday, local event).</li><li>Avoid permanent promotions: They lose their impact and may devalue your products.</li></ul><h3>3. Identify the right product to highlight</h3><ul><li>Focus on your&nbsp;best-sellers: A popular dish is more likely to attract with a promotion.</li><li>Use promotions for&nbsp;discovery: Offer a discount on a new dish to encourage customers to try it.</li></ul><h3>4. Promote your offer on Smood</h3>Once created in the Manager, your promotion will automatically be displayed on Smood. Some best practices:<ul><li>Check your visuals: An appetizing, high-quality photo increases your promo’s effectiveness.</li><li>Track your stats: Analyze your sales in the Manager during and after the promotion to understand what worked best.</li></ul>How to set up an offer in Smood Manager<ul><li>Log in to your Smood <a target="_blank" rel="noopener noreferrer nofollow" href="https://manager.smood.ch/login?returnUrl=%2F">Manager</a>.</li><li>In the menu, go to&nbsp;“Marketing”.</li><li>Click&nbsp;“Promotions”&nbsp;and choose the type: percentage discount or Buy 1, Get 1 Free.</li><li>Define the products, validity period, and activate your offer. It will automatically appear to your customers on Smood at the chosen dates.</li></ul><h4>In summary</h4> A well-designed promotion combines the right format, product, duration, and visibility. Discounts are attractive, but BOGO remains one of the most powerful tools to win over customers. By using promotions strategically, you can increase sales while boosting your restaurant’s visibility on Smood.

On Smood, promotions are a powerful lever to attract new customers, boost your sales, and build loyalty with your existing clientele. The key is to use them correctly!
Here are 4 steps to create an impactful promotional offer on Smood.

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Set up a well-designed promotional offer

On Smood, your photos are your digital storefront. They catch the eye, spark appetite, and drive purchases. A great photo makes all the difference. Here are our simple, easy-to-apply tips (promise no need to be a pro).<h3>Light, light, light!</h3> Do's: Use natural light. Set up near a window during the day (but avoid direct sunlight, which can create harsh shadows). Soft, natural light is your best ally. Don'ts: Don’t underexpose your photos by taking them in dark places. Dishes will be hard to appreciate if the lighting is too dim. Tip : If you need to use artificial light, choose white light instead of yellow. It captures the true colors of your dishes better.<h3>The angle makes all the difference</h3> Do's: For a quality photo, shoot your dishes from above. If it’s a sandwich, fries, a dessert, or a drink, go for a 45° angle. Don'ts: Don’t take photos as if you were sitting at the table looking at the plate head-on. It flattens the dish and doesn’t showcase it well.<h3>Play with the background and details</h3> Do's: Choose a simple, clean background. A neat tablecloth, a wooden board, a stone or plain wall, or simply a table can make the difference. Don'ts: Stay away from cluttered or distracting backgrounds. A backdrop with people or too much going on will steal the attention from your dish.<h3>Dare to create atmosphere shots</h3> Do's: Don’t hesitate to build a little scene around your dish. It can be as simple as a steaming cup of coffee next to a cake, or a refreshing drink beside a salad. Be creative with your food styling. Add a few decorative touches, like fresh herbs or condiments. Don'ts: Don’t place things randomly. Take the time to arrange the elements nicely for a better result.<h3>Simplicity is key</h3> Do's: Less is sometimes more. Don’t overload your photos with too many dishes at once. A clear, well-composed photo of a single dish will always be more impactful than a crowded image. Don'ts: overuse effects or filters that make the photo look artificial. Simplicity and authenticity often win.<h3>Visual consistency</h3> Always use the same photo style (background, light, framing). This creates a recognizable visual identity on your Smood menu and reinforces quality.<h4>Bonus</h4><ul><li>Use your phone’s portrait mode: If you have a recent smartphone, portrait mode blurs the background and makes your dish stand out. A professional look with zero effort.</li></ul>Need inspiration? Browse Instagram or Pinterest (“burger,” “noodles,” “food pictures”) for framing ideas.Never use random images from Google: they’re not copyright-free.<h4>Spotlight: partners making their dishes shine</h4> Here are some examples of Smood partner restaurants that apply our photo tips and showcase their dishes beautifully on the platform:<img height="auto" src="https://cdn.smood.ch/richTextImages/6.png" alt="6.png" width="784" style="aspect-ratio: 2.70159 / 1;">Credit: Cheng-Du<img height="auto" src="https://cdn.smood.ch/richTextImages/5.png" alt="5.png" width="783" style="aspect-ratio: 2.70159 / 1;">Credit: Sizzle Meat<h4>In summary: your photos can be a real asset, even with just a phone What matters is to start, experiment, and find what highlights your products best. No advanced technical skills or expensive equipment needed. With a little practice and the right tips, you can turn your phone into a real photo studio and make your products shine on Smood.</h4>

On Smood, your photos are your digital storefront. They catch the eye, spark appetite, and drive purchases. A great photo makes all the difference.

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Make your dishes shine: photo tips for restaurants

In the restaurant industry, customer reviews are not just a detail: they are a key purchase driver. More than in any other sector, they directly influence sales!By applying the following best practices, you can enhance your reputation on Smood, attract more customers, and boost your business performance.<h3>How to encourage positive reviews without direct contact?</h3>The challenge of delivery is clear: your customers don’t walk through your restaurant’s door. But it’s still possible to put things in place to encourage them to share their feedback.<ul><li>Make a great first impression: The quality of your dishes is the number one driver of positive reviews. Make sure each order is carefully prepared, portions are generous, and packaging keeps food fresh and well-presented.</li><li>Respect preparation times: Managing prep time improves the customer experience and reduces the risk of negative feedback.</li><li>Add small touches: A thank-you note slipped into the bag increases the chance of spontaneous reviews.</li></ul><h4>Take advantage of key commercial periods</h4>Autumn and winter are perfect opportunities: Christmas, New Year, Valentine’s Day… all moments when customers are more likely to leave reviews.<h4>Analyze recurring comments</h4>If multiple reviews mention a specific point (waiting times, packaging quality, food temperature), take targeted action to improve it.<h4>Highlight positive reviews</h4>Share your best reviews on your social media while tagging Smood. We’ll be happy to amplify them on our channels. This creates a virtuous circle: your customers feel proud to contribute, and future customers feel reassured.Tips : These best practices also apply to your dine-in customers! After a great experience, encourage them to leave a Google review. It strengthens your online reputation and complements your Smood reviews.<h3>Why do reviews matter so much?</h3>Customers are looking for trust. And today, trust is built through social proof: what other customers say about you.Here are some key figures to keep in mind:<ul><li>75%&nbsp;of consumers say reviews influence their purchasing decisions.</li><li>76%&nbsp;of internet users consider a score below 3/5 to be a deal-breaker.</li><li>According to a Trustpilot study of 3,000 people:<ul><li>65%&nbsp;find customer reviews “very useful” or “useful” in their decision-making.</li><li>63%&nbsp;consider star ratings essential.</li><li>By comparison, only&nbsp;41%&nbsp;trust social media and&nbsp;36%&nbsp;trust TV ads.</li></ul></li></ul>Another key factor:&nbsp;the number of reviews.&nbsp;A rating of 4.3/5 from 140 reviews will be perceived as much more credible than a 4.9/5 based on only 8 reviews.<h4>Conclusion: turn every delivery into an opportunity</h4>Even without direct contact, you can transform every order into a memorable experience.Customer reviews must be an integral part of your growth strategy on Smood. The stronger your rating and the higher your review volume, the more you’ll attract new customers and retain the ones who already know you.Start implementing these tips today!

In the restaurant industry, customer reviews are not just a detail: they are a key purchase driver. More than in any other sector, they directly influence sales! By applying the following best practices, you can enhance your reputation on Smood, attract more customers, and boost your business performance

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The importance of customer reviews: 5 tips to generate positive reviews

At Smood, we implement automatic cancellations when an order is not consulted within the given time frame. This helps to avoid delivery delays and supports restaurants that may have forgotten to notify a closure or change of hours, ensuring a good customer experience.<h5></h5><h5>To avoid these cancellations, here are the steps to follow:</h5><ul><li>Keep your tablet on at all times during your opening hours.</li><li>Make sure the Smood Restaurant app is running and the orders tab is visible.</li><li>Turn on the notifications sound for new orders.</li><li>Check your internet connection to ensure orders are properly received.</li></ul><h4>How does the cancellation works?</h4>An order is only canceled if it has not been reviewed within the set time of 15 minutes. Cancellation times vary depending on the integration methods of partners or the type of order:<ul><li>Order delivered by Smood: 15 minutes</li><li>Click &amp; Collect order: 9 minutes</li><li>Aggregator order (partner delivers themselves): 9 minutes</li><li>Integrated partner using Deliverect, Hubrise, or independent system: No cancellation</li></ul>Reviewing the order commits you to preparing it within the required time.If we detect inactivity on an order:<ul><li>An automatic call will be triggered to your phone number to warn you.</li><li>A warning message will appear on the tablet with a countdown before cancellation.</li></ul>If the order is still not reviewed after this time, it will be automatically canceled.In case of cancellation due to inactivity, you will be temporarily closed on Smood until the next scheduled opening.Rigorous monitoring allows you to ensure fast order processing, avoid temporary closures, and strengthen customer satisfactionStay alert and avoid interruptions!

At Smood, we implement automatic cancellations when an order is not consulted within the given time frame. This helps to avoid delivery delays and supports restaurants that may have forgotten to notify a closure or change of hours, ensuring a good customer experience.


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Your orders are canceled automatically? Understand the mechanism to avoid the inconvenience


At Smood, our marketing team runs targeted campaigns year-round to drive traffic, increase sales, and highlight our partners.These initiatives take different forms but all share the same goal: showcasing your restaurant to the right audience at the right time, often through promotional offers.<h4>Your role as a partner:</h4>Your participation is key to the success of these campaigns. The more you're willing to take part and activate promotions independently, the more impactful the campaigns become.Smood’s marketing campaigns aren’t just about brand visibility – they are designed to generate orders for our partners.Each highlight is a chance to reach new customers, promote your specialties, and boost activity during key moments.<h4>The benefits for you:</h4><ul><li>A chance to drive sales during peak periods</li><li>Increased visibility on the app and Smood platforms</li><li>Customer loyalty from those who discover your place via our campaigns</li><li>Association with Smood’s festive and friendly image</li></ul>Read on to discover the different types of campaigns and how they work:<h3>1. “Food Types” campaigns: spotlight on your specialties</h3>Sushi, pizza, burgers, Asian flavors, breakfasts... We promote specific cuisines, food types or consumption moments through themed campaigns.Goal: attract food lovers with appealing partner-funded promotions.Examples:Asian Week: Dive into Asian Week with Smood!Burger Week: Smell that? Burger Week is just around the corner!Smood supports participating partners with:<ul><li>1 banner linking to all featured partners</li><li>2 push notifications sent to users</li><li>1 personalized email</li><li>Posts/Stories on our social media</li></ul><img height="auto" src="https://cdn.smood.ch/richTextImages/Burger-Week_Banner-Generic_Banner_3.png" alt="Burger-Week_Banner-Generic_Banner_3.png" width="450" style="aspect-ratio: 1.99867 / 1;"><h3>2. City campaigns: spotlight on your area</h3>In 2025, Smood launched geo-targeted campaigns to support activity in specific cities or regions. It targets local users with tailored partners selections.<ul><li>Featured exposure in your area.</li><li>Targeted push and email to users in your city.</li><li>Increased local awareness.</li></ul>Example:“Lausanne en folie – A full week of promotions across top venues in the Lausanne region.”<img height="auto" src="https://cdn.smood.ch/richTextImages/Lausanne_Campaign_Reach-Push.png" alt="Lausanne_Campaign_Reach-Push.png" width="452" style="aspect-ratio: 2 / 1;"><h3>3. Event campaigns: surf on seasonality</h3>Calendar events are great opportunities to boost orders.Smood designs campaigns around seasonality (Valentine’s Day, Halloween, Christmas, etc.), tapping into emotion, celebration, and customer buying habits.Examples:Valentine’s Day: “A romantic dinner without breaking the bank – Pick up your meal and get 20% cashback to spend with our partners.”National Day: “Celebrate August 1st with Smood - 5% off your order!”<img height="auto" src="https://cdn.smood.ch/richTextImages/Banner_ValentinesDay_EN.png" alt="Banner_ValentinesDay_EN.png" width="455" style="aspect-ratio: 2.00267 / 1;"><h3>4. National campaigns: drive orders at scale</h3>Throughout the year, Smood launches national campaigns to boost orders and enhance partner visibility.They encourage ordering through attractive offers and build regular engagement with users.Goals:<ul><li>Reactivate inactive or occasional users with direct incentives</li><li>Increase basket size and order frequency</li></ul>Examples:Free Delivery Campaign: 10 days of free delivery – stay home, we’ve got it!Back-to-school Wheel: Open your Smood app and spin the back-to-school wheel to discover today’s gift<img height="auto" src="https://cdn.smood.ch/richTextImages/Roue_de_la_Rentree_Push_EN.png" alt="Roue_de_la_Rentree_Push_EN.png" width="472" style="aspect-ratio: 2 / 1;">Want to join an upcoming campaign?Stay tuned ! If you’re eligible, you’ll receive an email and a participation form!

At Smood, our marketing team runs targeted campaigns year-round to drive traffic, increase sales, and highlight our partners.
These initiatives take different forms but all share the same goal: showcasing your restaurant to the right audience at the right time, often through promotional offers.

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Focus on: Smood marketing campaigns and how they support your sales

At Smood, our teams work every day to ensure fast and reliable delivery.But what do the numbers really say? Let’s take a closer look at our delivery performance over the past 12 months:<ul><li>95% of orders arrive on time, within a 10-minute window</li><li>On average, it takes 40 minutes to deliver an order from the moment it’s placed</li><li>Punctuality is rated 4.76/5 by 31,662 customers</li></ul>These results reflect strong operational performance, thanks to the collaboration with our partners and made possible by a unique model in Switzerland: our drivers are employees.A bold choice that ensures long-term commitment to service quality. At Smood, striving for excellence also means constantly evolving!To go further: a system update starting in October.To improve delivery accuracy and operational quality, an update to order preparation and courier arrival predictions will be officially launched from September 2025.<h4>What’s changing ?</h4>Until now, our arrival prediction system relied mainly on the preparation time manually entered by restaurants.A method that was sometimes inaccurate, as it didn’t always reflect reality.Starting in August, the system is evolving!Preparation time will no longer be defined solely by the restaurant manager.It will be calculated by the Smood algorithm, based on order content, preparation history, and other field data.Most importantly, status updates become essential:The waiting compensation will now be linked to proper status updates – no longer based solely on the notion of “delay.”Real-world examples:<img height="auto" src="https://cdn.smood.ch/richTextImages/EN 1.png" alt="EN 1.png" width="654" style="aspect-ratio: 3.73797 / 1;"><img height="auto" src="https://cdn.smood.ch/richTextImages/EN 2.png" alt="EN 2.png" width="652" style="aspect-ratio: 3.42647 / 1;"><img height="auto" src="https://cdn.smood.ch/richTextImages/EN3.png" alt="EN3.png" width="648" style="aspect-ratio: 3.56633 / 1;"><h4>Why does it matter?</h4>Currently, 40% of orders are not updated correctly, which distorts predictions and affects customer satisfaction.The new system rewards partners who follow procedures and use the app properly.<h4>The benefits are clear:</h4><ul><li>Better coordination</li><li>Less waiting time for couriers and orders</li><li>Even shorter delivery times for customers</li><li>Improved overall experience</li><li>More orders in the future</li></ul>In the long run, partners who update statuses correctly will be highlighted, as their reliability boosts performance across the entire chain.Together, we’re building a smoother, faster, and more satisfying Smood experience for everyone.Questions? Contact us.

At Smood, striving for excellence also means constantly evolving! Our results reflect a strong operational performance, thanks to the collaboration with our partners and made possible by a unique model in Switzerland: our drivers are employees. A bold choice that ensures long-term commitment to service quality. But what do the numbers really say?

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Measured performance, optimized system

A menu isn’t just a list of dishes, it’s a strategic sales tool. On delivery platforms, competition is fierce. Gone are the days when your only rival was the restaurant next door.Now, you’re competing with all similar restaurants on the platform. Standing out has never been more important.Think of your menu as a storefront: what you highlight grabs attention, guides decisions, and stimulates appetite. A complete and well-designed menu becomes a powerful tool to grow your revenue.To be effective, your menu must be complete, clear, and include high-quality photos for every dish.<h3>1. What makes the difference</h3><h4>High-quality visuals:</h4>“We eat with our eyes first.”Even more so on delivery platforms! The image is the only sensory factor: customers can’t smell or taste the food.There’s no room for error, the image is what sells.Dishes with photos sell better, that's why photos must stick to reality. Use natural lighting whenever possible!<h4>Tempting descriptions:</h4>Don’t just list ingredients, make people crave your food.Highlight origin and texture. Avoid vague labels like “daily special” or “mixed salad.”<h5>Examples:</h5>“24h marinated chicken, crispy breading, homemade coriander sauce and jasmine rice”“Naturally leavened Neapolitan pizza, baked in a wood-fired oven”💡Tip: Use an AI tools to quickly generate your descriptions (Chat GPT, Gemini etc.).<h5>Example of a Chicken Burger Crunchy description:</h5>"Crispy homemade breaded chicken filet, toasted brioche bun, fresh lettuce, pickles, and mildly spicy mayo-mustard sauce. A bold twist on a timeless classic!"The right words are your dish’s first bite!<h4>Clear categories for smooth navigation:</h4>For long menus (like Asian cuisine), organize dishes into categories (starters, noodles, curries, etc.). It helps customers navigate and make faster choices.Sides &amp; combos are also interesting, they are small extras with big returns. Customers are often willing to spend more if given the option.<h4>Offer complete menus:</h4>Main dish &amp; drink; poke bowl &amp; dessert; burger &amp; fries.Add sides and extras (sauces, toppings, etc.).<h3>2. Analyze your menu</h3><h4>Price consistency: a small detail that builds trust</h4>Transparency is key, both online and in-restaurant.If your delivery prices are higher, customers will likely go elsewhere. Try to align with your in-house prices.<h4>Take inventory of your dishes:</h4><h5>Popularity: Is the dish frequently ordered?</h5>Profitability: Does it generate sufficient margin?💡Tip: Use Smood Manager to view your top 3 orders and analyze performance.<h3>3. Categorize your dishes</h3>Stars: Popular &amp; profitable → highlight &amp; ensure availabilityWorkhorses: Popular but less profitable → optimizeHidden gems: Profitable but not popular → improve photo &amp; descriptionUnderperformers: Neither profitable nor popular → remove or rethinkIn short, a complete, well-presented menu is your best ally to boost sales, without changing a single recipe.Update your menu today in the <a target="_blank" rel="noopener noreferrer nofollow" href="https://manager.smood.ch/login?returnUrl=%2F">Smood Manager.</a>Need help? Check out the Partner <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.smood.ch/en/support/home">FAQ</a> for detailed guidance.

Now, you’re competing with all similar restaurants on the platform. Standing out has never been more important.
Think of your menu as a storefront: what you highlight grabs attention, guides decisions, and stimulates appetite. A complete and well-designed menu becomes a powerful tool to grow your revenue.

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How to boost your sales with an optimized menu

<h2>Improve your delivery process through better communication with drivers</h2>Because good communication is essential to ensuring smooth operations and seamless service in the delivery industry, we want to share some tips with you to strengthen collaboration with our drivers and improve the overall experience.<h3>Create a warm welcome</h3>Our drivers are the face of your restaurant during the delivery process, and a warm welcome makes all the difference and significantly impacts overall customer satisfaction. Encourage your teams to greet our drivers positively when they pick up your orders. A warm welcome boosts delivery driver motivation and encourages them to go the extra mile to deliver your orders with care and precision.<h3>Share your restaurant tandards</h3>To ensure a smooth delivery process, it's essential to share your restaurant's specific standards and guidelines with our delivery drivers.<ul><li>Provide a clear space for delivery pickups</li><li>Specific parking instructions if necessary</li><li>Possible delivery and product transportation protocols</li><li>Implementing clear instructions and details helps delivery drivers operate efficiently, ensuring timely deliveries and minimizing any potential misunderstandings.</li></ul><h3>Encourage discussion</h3>Feedback is a powerful tool for continuous improvement. We encourage you to actively ask our drivers about their delivery experiences.Did they encounter any challenges?What could you do to make their journey easier?These regular discussions allow you to adjust your practices, improve service, and create true collaboration. Their ideas and suggestions can also lead to better service, resulting in greater customer satisfaction.<h3>The human touch: Picking up the phone</h3><h5>A personal touch can make all the difference. When you're faced with complex or urgent questions, don't hesitate to pick up the phone and speak directly to our drivers or our support team. A live chat often resolves the issue faster, while strengthening trust.</h5>By implementing these tips, you can improve communication flow, enhance customer experiences, and build a collaborative working relationship with our delivery drivers.Let's work together to deliver exceptional service with every order!

Because clear communication is key to ensuring smooth operations and a seamless delivery service, we’d like to share a few tips to strengthen collaboration with our riders and enhance the overall experience.


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Improve your delivery process through better communication with the drivers


Being on Smood means being visible to thousands of users. But with so much competition, it's essential to stand out and offer a flawless delivery experience to retain your customers, boost your sales, and grow your revenue on our platform.<h3>Optimize your delivery operations</h3>Did you know… Long waiting times can reduce repeat orders by 30%? Fast service = satisfied and loyal customers!The core of our business is to ensure fast and high-quality delivery to our customers. By working on reducing the riders' waiting time at your location, you ensure better timing and consistent delivery quality.A few tips:<ul><li>Prepare orders just before the scheduled pickup time.</li><li>Make sure your staff knows who is responsible for handing over the order to avoid confusion or delays.</li></ul>Also think about making your dishes more delivery-friendly:<ul><li>Choose ingredients that travel well.</li><li>Use packaging that resists movement and bumps.</li></ul>By improving these two aspects, you’ll likely receive better ratings from customers, which will also improve your visibility on Smood.<h3>Perfect your digital storefront</h3>Did you know... Establishment with photos are perceived much more positively by users.A picture is worth a thousand words, especially on delivery platforms. Just like your physical storefront, take care to make a great first impression online and encourage customers to place an order.<ul><li>Add an attractive photo to your profile.</li><li>Upload high-quality pictures of your signature dishes.</li><li>Write clear and appetizing descriptions.</li><li>Customers buy with their eyes before they even taste!</li></ul><h3>Attract customers with promotions</h3>Promotions can increase sales by 30% to 70% on average.If you're looking to increase your sales quickly, we recommend offering special deals to motivate customers to choose your business. When you set up a promotion via our Manager tool, a badge appears on your profile to indicate active promotions to users.Why not launch a "happy hour" during off-peak hours or a free delivery week to attract new customers?Not sure which promotion to apply? Contact your Smood representative listed in your Manager profile and set up the most suitable promotion together.<img height="auto" src="https://cdn.smood.ch/richTextImages/WASANA-FREE-DELIVERY-EN.png" alt="WASANA-FREE-DELIVERY-EN.png" width="350" style="text-align: center; aspect-ratio: 2 / 1;"><h3>Let everyone know you're on Smood!</h3>To maximize your visibility, let your current and potential customers know that you deliver on Smood.Social media can help you generate more orders and attract new customers to Smood.<ul><li>Mention it on your social platforms</li><li>Display it in your venue</li><li>Add it to your marketing materials (menus, flyers, etc.)</li></ul>A happy in-house customer is often a future online customer!We’re confident that applying these tips will help you attract more customers and increase your sales, with long-term results!

The core of our work is to ensure fast and high-quality delivery for our customers. By working to reduce the drivers' waiting time, you can improve communication flow, enhance customer experiences, and build a strong working relationship with our couriers.

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