Focus on: Smood marketing campaigns and how they support your sales

At Smood, our marketing team runs targeted campaigns year-round to drive traffic, increase sales, and highlight our partners.

These initiatives take different forms but all share the same goal: showcasing your restaurant to the right audience at the right time, often through promotional offers.

Your role as a partner:

Your participation is key to the success of these campaigns. The more you're willing to take part and activate promotions independently, the more impactful the campaigns become.

Smood’s marketing campaigns aren’t just about brand visibility – they are designed to generate orders for our partners.

Each highlight is a chance to reach new customers, promote your specialties, and boost activity during key moments.

The benefits for you:

• A chance to drive sales during peak periods

• Increased visibility on the app and Smood platforms

• Customer loyalty from those who discover your place via our campaigns

• Association with Smood’s festive and friendly image

Read on to discover the different types of campaigns and how they work:

1. “Food Types” campaigns: spotlight on your specialties

Sushi, pizza, burgers, Asian flavors, breakfasts... We promote specific cuisines, food types or consumption moments through themed campaigns.

Goal: attract food lovers with appealing partner-funded promotions.

Examples:

Asian Week: Dive into Asian Week with Smood!

Burger Week: Smell that? Burger Week is just around the corner!

Smood supports participating partners with:

• 1 banner linking to all featured partners

• 2 push notifications sent to users

• 1 personalized email

• Posts/Stories on our social media

2. City campaigns: spotlight on your area

In 2025, Smood launched geo-targeted campaigns to support activity in specific cities or regions. It targets local users with tailored partners selections.

• Featured exposure in your area.

• Targeted push and email to users in your city.

• Increased local awareness.

Example:

“Lausanne en folie – A full week of promotions across top venues in the Lausanne region.”

3. Event campaigns: surf on seasonality

Calendar events are great opportunities to boost orders.

Smood designs campaigns around seasonality (Valentine’s Day, Halloween, Christmas, etc.), tapping into emotion, celebration, and customer buying habits.

Examples:

Valentine’s Day: “A romantic dinner without breaking the bank – Pick up your meal and get 20% cashback to spend with our partners.”

National Day: “Celebrate August 1st with Smood - 5% off your order!”

4. National campaigns: drive orders at scale

Throughout the year, Smood launches national campaigns to boost orders and enhance partner visibility.

They encourage ordering through attractive offers and build regular engagement with users.

Goals:

• Reactivate inactive or occasional users with direct incentives

• Increase basket size and order frequency

Examples:

Free Delivery Campaign: 10 days of free delivery – stay home, we’ve got it!

Back-to-school Wheel: Open your Smood app and spin the back-to-school wheel to discover today’s gift

Want to join an upcoming campaign?

Stay tuned ! If you’re eligible, you’ll receive an email and a participation form!