Set up a well-designed promotional offer

On Smood, promotions are a powerful lever to attract new customers, boost your sales, and build loyalty with your existing clientele. The key is to use them correctly!

Here are 4 steps to create an impactful promotional offer on Smood.

1. Choose the right type of promotion

On Smood, you have access to several promotion formats:

• Percentage discount (e.g. -20%): Ideal to quickly generate traffic, especially during peak moments (weekends, sports events, holidays).

• Buy 1, Get 1 Free (BOGO): One of the most powerful promotions, as it creates immediate attractiveness. It works particularly well with best-selling products (pizza, burgers, sushi) because it gives customers the impression of getting extra value.

2. Define a time frame

A promotion must be limited in time to keep its sense of urgency and encourage customers to order quickly.

• Short duration (2–3 days): Great for creating a quick boost (e.g. launching a new dish).

• Medium duration (1 week): Suitable for a specific occasion (Valentine’s Day, national holiday, local event).

• Avoid permanent promotions: They lose their impact and may devalue your products.

3. Identify the right product to highlight

• Focus on your best-sellers: A popular dish is more likely to attract with a promotion.

• Use promotions for discovery: Offer a discount on a new dish to encourage customers to try it.

4. Promote your offer on Smood

Once created in the Manager, your promotion will automatically be displayed on Smood. Some best practices:

• Check your visuals: An appetizing, high-quality photo increases your promo’s effectiveness.

• Track your stats: Analyze your sales in the Manager during and after the promotion to understand what worked best.

How to set up an offer in Smood Manager

• Log in to your Smood Manager.

• In the menu, go to “Marketing”.

• Click “Promotions” and choose the type: percentage discount or Buy 1, Get 1 Free.

• Define the products, validity period, and activate your offer. It will automatically appear to your customers on Smood at the chosen dates.

In summary

A well-designed promotion combines the right format, product, duration, and visibility. Discounts are attractive, but BOGO remains one of the most powerful tools to win over customers. By using promotions strategically, you can increase sales while boosting your restaurant’s visibility on Smood.